Kids Are More Likely To Recognize Unhealthy Food Brands Over Healthy Ones

A new study out of Ireland shows that young children often recognize unhealthy food brands more easily than healthy ones. This comes as bad news for nutrition advocates in the United States, where data shows kids are being inundated with $4.6 billion worth of fast food ads versus just $367 million of healthy food ads.

The Irish researchers presented 172 young children with food brand logos that are widely advertised in Ireland and asked the kids to name the brand if they could. At all ages, the kids were better at recognizing the less healthy brands.

READ MORE: ThinkProgress.org