Nike takes sides, tapping Colin Kaepernick for new ‘Just Do It’ a

Companies and brands often attempt to avoid taking strong public positions out of fear of alienating customers, but Nike is running straight into the political fray. Just days before a new NFL season gets underway, Nike is throwing its weight behind one of the most polarizing figures in football, and America: former San Francisco 49ers quarterback Colin Kaepernick.

LEER MÁS: CNN.com